TASK 4

Who else is out there – how good are they?

Based on the principles that have been introduced in lecture 4 of the Enterprise module, evaluate the Strengths and Weaknesses of two or three practitioners or design agencies as objectively as you can.

What opportunities for your own practice have revealed themselves to you as a result of this analysis and evaluation?

Do not use subjective language or make unfounded comments about other people’s businesses.

It is essential that you make references to SWOT and evaluate its usefulness as an analysis or evaluation tool.


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Verve Productions

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REX Entertainment

From doing this research into my competitors I realised how much I think being clear and informative is in my website but in a personal way that engages the viewer to feel that my company is accessible. For example the companies that did introduce their team and gave short biographies on their careers and lives made me feel like I already new the company and would make me feel comfortable in contacting or working with them.

Even though I only did in-depth research into 2 websites I viewed many others and one main thing I noticed was that there were no websites that mentioned their environmental efforts in their practice. I saw this as an opportunity to make this a key concern of my company and I found a company in New Zealand called Greening the Screen that gave in-depth tool kits for production companies, regardless of size, to work environmentally responsible in their practice.